Healthy Gamer
Healthy Gamer
Healthy Gamer
Building HG’s Subscription-Based Community
Building HG’s Subscription-Based Community
Building HG’s Subscription-Based Community
Project
Branding
Redesigned/Updated Website
Website developed in Framer
My Role
Collaborated with senior designer to build HG Memberships branding and website
Developed website in Framer
Designed billing UI and subscription management on our platform
Project
Branding
Redesigned/Updated Website
Website developed in Framer
My Role
Collaborated with senior designer to build HG Memberships branding and website
Developed website in Framer
Designed billing UI and subscription management on our platform
Project
Branding
Redesigned/Updated Website
Website developed in Framer
My Role
Collaborated with senior designer to build HG Memberships branding and website
Developed website in Framer
Designed billing UI and subscription management on our platform
TEAM
Josmary G. - Project Manager
Tristan F. - Senior Web Designer
Timeline
2024 - 2025
TEAM
Josmary G. - Project Manager
Tristan F. - Senior Web Designer
Timeline
2024 - 2025
TEAM
Josmary G. - Project Manager
Tristan F. - Senior Web Designer
Timeline
2024 - 2025
Intro
Intro
Intro
Healthy Gamer has a large and very active community. We have a YouTube channel with more than 3 million subscribers, a paid YouTube membership, and a busy Discord server. The problem was that everything lived in different places. Members were paying in one platform, chatting in another, and discovering content somewhere else.
HG Memberships was our way of bringing all of this under one roof. We created a dedicated membership space on our own platform, where people can join, manage their subscription, and access their benefits in one place. Recently, we crossed 10 thousand HG Memberships subscribers and celebrated two years of the program with a full rebrand.
Healthy Gamer has a large and very active community. We have a YouTube channel with more than 3 million subscribers, a paid YouTube membership, and a busy Discord server. The problem was that everything lived in different places. Members were paying in one platform, chatting in another, and discovering content somewhere else.
HG Memberships was our way of bringing all of this under one roof. We created a dedicated membership space on our own platform, where people can join, manage their subscription, and access their benefits in one place. Recently, we crossed 10 thousand HG Memberships subscribers and celebrated two years of the program with a full rebrand.
Healthy Gamer has a large and very active community. We have a YouTube channel with more than 3 million subscribers, a paid YouTube membership, and a busy Discord server. The problem was that everything lived in different places. Members were paying in one platform, chatting in another, and discovering content somewhere else.
HG Memberships was our way of bringing all of this under one roof. We created a dedicated membership space on our own platform, where people can join, manage their subscription, and access their benefits in one place. Recently, we crossed 10 thousand HG Memberships subscribers and celebrated two years of the program with a full rebrand.
The Problem
The Problem
The Problem
Our community was growing fast, but the experience was all over the place. People watched content on YouTube, joined as members there, chatted on Discord, and sometimes visited the website to figure out what they actually got with membership. There was no single place that clearly explained the benefits or made it easy to join and stay engaged.
On top of that, subscription management and billing lived outside our own platform, which limited what we could do and made things less transparent for members
Our community was growing fast, but the experience was all over the place. People watched content on YouTube, joined as members there, chatted on Discord, and sometimes visited the website to figure out what they actually got with membership. There was no single place that clearly explained the benefits or made it easy to join and stay engaged.
On top of that, subscription management and billing lived outside our own platform, which limited what we could do and made things less transparent for members
Our community was growing fast, but the experience was all over the place. People watched content on YouTube, joined as members there, chatted on Discord, and sometimes visited the website to figure out what they actually got with membership. There was no single place that clearly explained the benefits or made it easy to join and stay engaged.
On top of that, subscription management and billing lived outside our own platform, which limited what we could do and made things less transparent for members
The Goal
The Goal
The Goal
The goal was to build a membership brand that feels engaging, welcoming, and a little bit fun. We wanted HG Memberships to feel like a place you actually want to be part of, not just another payment screen.
To support that, we designed a landing page with playful, bold branding that clearly explains what members get and why it matters. At the same time, this project laid the groundwork for bringing everything into one place on our own platform, so over time the brand, the community, and the subscription experience could all live together in a way that feels clear and consistent.
The goal was to build a membership brand that feels engaging, welcoming, and a little bit fun. We wanted HG Memberships to feel like a place you actually want to be part of, not just another payment screen.
To support that, we designed a landing page with playful, bold branding that clearly explains what members get and why it matters. At the same time, this project laid the groundwork for bringing everything into one place on our own platform, so over time the brand, the community, and the subscription experience could all live together in a way that feels clear and consistent.
The goal was to build a membership brand that feels engaging, welcoming, and a little bit fun. We wanted HG Memberships to feel like a place you actually want to be part of, not just another payment screen.
To support that, we designed a landing page with playful, bold branding that clearly explains what members get and why it matters. At the same time, this project laid the groundwork for bringing everything into one place on our own platform, so over time the brand, the community, and the subscription experience could all live together in a way that feels clear and consistent.
You can visit the website at healthygamer.gg or use frame below to poke around
You can visit the website at healthygamer.gg or use frame below to poke around
My Role
My Role
My Role
I worked on this project as both a brand and product designer. I collaborated with the senior designer on the HG Memberships visual identity and overall look and feel, then designed the landing page and key screens. After that, I developed the landing page from scratch in Framer.
On the product side, I was the sole UI designer integrating memberships billing into the platform, creating the different flows and states.
I worked on this project as both a brand and product designer. I collaborated with the senior designer on the HG Memberships visual identity and overall look and feel, then designed the landing page and key screens. After that, I developed the landing page from scratch in Framer.
On the product side, I was the sole UI designer integrating memberships billing into the platform, creating the different flows and states.
I worked on this project as both a brand and product designer. I collaborated with the senior designer on the HG Memberships visual identity and overall look and feel, then designed the landing page and key screens. After that, I developed the landing page from scratch in Framer.
On the product side, I was the sole UI designer integrating memberships billing into the platform, creating the different flows and states.
The Process
The Process
The Process
We started with the basics. We created low fidelity wireframes to map out the structure of the page and decide what story we wanted to tell about HG Memberships. At the same time, we put together moodboards to explore the visual direction. We wanted it to feel fun, energetic, and full of life, because there is genuinely a lot happening on the platform and we wanted the design to reflect that.
When the designs were approved, I moved on to development and quality assurance, making sure the final built version stayed true to the design and kept that sense of energy and fun that we set out to capture at the start.
We started with the basics. We created low fidelity wireframes to map out the structure of the page and decide what story we wanted to tell about HG Memberships. At the same time, we put together moodboards to explore the visual direction. We wanted it to feel fun, energetic, and full of life, because there is genuinely a lot happening on the platform and we wanted the design to reflect that.
When the designs were approved, I moved on to development and quality assurance, making sure the final built version stayed true to the design and kept that sense of energy and fun that we set out to capture at the start.
We started with the basics. We created low fidelity wireframes to map out the structure of the page and decide what story we wanted to tell about HG Memberships. At the same time, we put together moodboards to explore the visual direction. We wanted it to feel fun, energetic, and full of life, because there is genuinely a lot happening on the platform and we wanted the design to reflect that.
When the designs were approved, I moved on to development and quality assurance, making sure the final built version stayed true to the design and kept that sense of energy and fun that we set out to capture at the start.
memberships billing intergraded to our CLIENT dashboard
memberships billing intergraded to our CLIENT dashboard
Results
Results
Results
HG Memberships now lives as a clear, central part of the Healthy Gamer ecosystem. Members can discover the program, understand the benefits, and manage their subscription all in one place. The rebrand made the membership feel more cohesive and aligned with how the community and offering have grown.
Since launch, HG Memberships has passed 10 thousand subscribers, while the Healthy Gamer channel has grown to more than 3 million subscribers on YouTube. The new experience gives us more control over how we present the membership, how we handle billing, and how we build features around our community in the future.
HG Memberships now lives as a clear, central part of the Healthy Gamer ecosystem. Members can discover the program, understand the benefits, and manage their subscription all in one place. The rebrand made the membership feel more cohesive and aligned with how the community and offering have grown.
Since launch, HG Memberships has passed 10 thousand subscribers, while the Healthy Gamer channel has grown to more than 3 million subscribers on YouTube. The new experience gives us more control over how we present the membership, how we handle billing, and how we build features around our community in the future.
HG Memberships now lives as a clear, central part of the Healthy Gamer ecosystem. Members can discover the program, understand the benefits, and manage their subscription all in one place. The rebrand made the membership feel more cohesive and aligned with how the community and offering have grown.
Since launch, HG Memberships has passed 10 thousand subscribers, while the Healthy Gamer channel has grown to more than 3 million subscribers on YouTube. The new experience gives us more control over how we present the membership, how we handle billing, and how we build features around our community in the future.
Testimonials From Peers & Coworkers
Testimonials From Peers & Coworkers
Testimonials From Peers & Coworkers
Here are a few kind words people have to say about collaborating and solving problems with me.
Here are a few kind words people have to say about
collaborating and solving problems with me.
Here are a few kind words people have to say about collaborating and solving problems with me.
Within 6 months, Sylwia modernized our brand feel from top to bottom, re-designing our homepage, upgrading landing pages, and revamping all email communications. She learned the business quickly and became an integral team player; from day 1, she was never shy to ask the hard questions and challenge the team’s thinking, while always getting the work done.
Alex wong
Director of Growth (Umamicart)
I've been fortunate to collaborate with Sylwia on a few different projects, and each time I'm impressed by her ability to creatively problem solve and deliver a product that completely exceeds expectations. Sylwia is a smart, intuitive designer who seamlessly combines her understanding of the user with her knack for creating clear and beautiful designs. She is also a lightning-fast learner who genuinely loves learning new things, which makes working alongside her fun and refreshing.
Lindsey Sprinkle
Senior Product Manager (Oddball)
Sylwia was a key member of our team. She created intuitive and visually aesthetic designs that enhanced the user experience on our website and mobile app. She collaborated seamlessly with our tech team to implement her designs, and her attention to detail ensured that every aspect of each project was executed flawlessly. Sylwia is also a go-getter; she proactively identified impactful projects and drove them forward with minimal oversight.
Andisya Siregar
Product Lead (Umamicart)
Sylwia is a smart, nimble thinker when it comes to UX principles and design. Able to grasp strategies and concepts quickly, Sylwia possesses problem-solving skills that prove invaluable when it comes to getting projects across the finish line. Sylwia is someone who asks the right questions and always keeps the big picture in mind.
Trever campbell
Copywriter (Pathfinders)
Do you want to start
a project together?
sylaforys@gmail.com ✌️
This website was developd | by me. All Rights reserved
Do you want to start a project together?
sylaforys@gmail.com ✌️
This website was developd | by me. All Rights reserved
Do you want to start a project together?
sylaforys@gmail.com ✌️
This website was developd | by me. All Rights reserved
Do you want to start a project together?
sylaforys@gmail.com ✌️
This website was developd | by me. All Rights reserved